What should [not could] you expect as a Return On
Investment [R.O.I.] using these TV Ads…Just to use a nice ‘round’ number,
let’s say you’re going to spend $1,000 per month on your TV advertising. For
that $1,000 you should expect to get no less than fifty (50) ‘good/local’ leads
in your drawing area. Now, out of those fifty (50)
leads, you should expect to convert a minimum of 12% to deals..
